Lida Citroën is an international branding specialist who designs the identities of global companies and their professionals. In 2008, Lida launched LIDA360, a Denver-based consultancy firm focused on personal branding and reputation management. Her clients seek her expertise in reputation building, online positioning, and reputation repair. A well-known public speaker and trainer, Lida teaches techniques of reputation management, influence building, and career success, helping audiences gain control over their future. Lida has been featured on MSNBC and in Entrepreneur Magazine, Fortune Magazine, Woman's Day, and other national media. Lida is also passionate about giving back and lends her expertise to helping military veterans transition successfully to civilian careers.