6-3 Leveraging a Competitive Market: Building Your Personal Brand
What if I could show you that the key to continued success for your business exists within you right now? International reputation management and personal branding expert Lida Citroën will show you how to build your personal brand and leverage your unique value to position yourself effectively in person and online. Full of examples, this session will cover networking and social networking, messaging and image to build a sustainable and successful brand and business!
- Identify your unique value proposition (and brand) as it relates to the market and clients' needs
- Position themselves and your business to stand apart from competitors
- More clearly identify who is an ideal client and why
- Learn how to build your brand through social media, networking and client engagement
- Measure the success of your branding to make smart marketing investments in the future