5-1 Booming your Baby Boomer Business: Research-based Understanding of this Pivotal Age Group

Time Slot: 
Saturday, May 21, 2016 - 10:30am to 12:00pm


Baby boomers, roughly in the 50-69 age range, have reached a pivotal point in their lives and face special challenges organizing health, wealth, and legacy information. This means opportunity and impact for specialists in productivity and organizing. You won't want to miss this session where you will glean research-based guidance on better understanding the information management needs of this target group, including initial outcomes of an on-going study that engaged NAPO professionals as participating experts.


  • The approach: Appreciating how and why an evidence-based (research) based approach can assist in your personal efforts and advance the profession
  • The situation: Understanding the special health, wealth, and legacy information challenges facing baby boomers, for both tangible and digital information
  • The opportunity: Determining approaches and tools for health, wealth, and legacy information management that might best suit this generation in their current status