3-5 Digital Eyes: Storytelling through Video Marketing

Time Slot: 
Friday, May 20, 2016 - 2:00pm to 3:30pm
Level: 
Advanced
Track: 
Trends/Tech/Social Media

About

Welcome to the human-to-human economy! We're no longer in a business-to-business world. Discover the most popular and effective marketing format for you to connect with ideal clients.
In this session, you'll learn:

  • Video platforms and why they matter [YouTube, Skype, in-app Facebook, Instagram, and Twitter. Plus the live-streaming explosion of Periscope, Blab, and Facebook Live] 
  • Tips for on-camera confidence
  • A sentence so important you'll use it everywhere in your marketing
  • The secret to connecting with and growing your community via video broadcasting
     

Objectives

  • Discover the various video platforms and differentiating factors among them. Tip: They're Not All the Same
  • Understand the difference between your audience and your community. Tip: You'll Have Both
  • Polish your online presence while embracing being real. Tip: Confidence Doesn't Equal Perfection
  • Incorporate your videos based on the platform into your overall social media marketing strategy. Tip: Different Strokes for Different Folks
  • Embrace the vulnerability attached to live-broadcasting. Tip: Shake It Off